This kit is aimed at founders, country managers, COOs, recruiting teams and business developers of startups and scale-ups looking for information on international expansion.
With this first edition, you will find (almost) everything you need to launch your business in Germany. From a list of trusted partners to cover your different needs (and we know that there are many) to the sharing of experience and best practices of those - startups, scale-ups and VCs - who are already blooming in the German market.
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This Go-to-Market kit was created in 2022, with the events updated in 2025. Do you have any missing information or would you like another country to be covered? Let us know here!
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Resources to help you in your expansion to Germany
A very special thanks to the following 12 scale-up champions who have each shared their unique expansion story in the kit: Agicap, Aircall, Ankorstore, BlaBlaCar, Doctolib, Exotec, Make.org, Malt, ManoMano, Platform.sh, Qonto and Sendinblue.
To the five Franco-German VC funds that shared their experience - usually limited to their portfolio startups: Hi Inov, Iris, Partech, Ventech and XAnge;
And to all our partners: Globalization Partners, Permira, Sendinblue and Weglot for enabling us to build this kit; HubSpot and WeWork for their longstanding partnership and support; Bpifrance, Business France, German Startups Association, Germany Trade & Invest, the Internet Economy Foundation and La French Tech Berlin and Munich for their knowledge and contribution to the kit.
And as they say over there: Jemandem die Daumen drücken! 🇩🇪
<aside> <img src="attachment:5504000f-6845-4e7b-a88c-84ade5992850:Weglot_Logo.svg" alt="attachment:5504000f-6845-4e7b-a88c-84ade5992850:Weglot_Logo.svg" width="40px" /> Weglot - the no-code translation solution for your website.
Weglot offers FD members 20% discount for the first 12 months.
Find their best tips here:
Your no-code translation partner
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<aside> <img src="https://uploads-ssl.webflow.com/62a7039ea5539ab359a2c5d3/638b79b79d4abb3bacf96b40_unnamed.png" alt="https://uploads-ssl.webflow.com/62a7039ea5539ab359a2c5d3/638b79b79d4abb3bacf96b40_unnamed.png" width="40px" /> HubSpot - increase your leads, accelerate sales or simplify your process.
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<aside> <img src="attachment:50c6cac9-4cbc-4b4c-a978-96a9ab98a0b2:brevo.png" alt="attachment:50c6cac9-4cbc-4b4c-a978-96a9ab98a0b2:brevo.png" width="40px" /> Brevo - the all-in-one digital marketing platform.
Sendinblue’s Go-to-Market offer for France Digitale members: 50% OFF on their starter and business plans
Find their best tips**:**
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Les Echos : Pour Swan, Qonto et Agicap, la conquête de l'Allemagne passe par Berlin
Pour Swan, Qonto et Agicap, la conquête de l'Allemagne passe par Berlin
